BRAND INTERACTION

The best brands are ones that give you insider deals and alerts, namely info about upcoming sales and promotions. I follow Sprinkles Cupcake shop on Facebook, and every once in a while they post a special code that, if you say it to a cashier, you get a special deal on your cupcake.

ANNABEL, 16
NEW YORK
BRAND IDENTITY

I like interacting with brands that post content that corresponds to the brand's identity/image. I think these are best when the content is easy and quick to consume such as a top 10 list, a short video, or a series of pictures.

THEO, 21
ATLANTA
LEARNING SOCCER

Pop culture does inspire me in some ways. It inspired me to learn how to cook, which was really fun to do. It also got me to help my skills in soccer. I did that by watching soccer on TV whenever I could, or playing Fifa.

NOAH, 15
SAN DIMAS